Steve has a lot more to say, go read the whole thing. More and more we're finding that traditional managers have to make the transition to Agile and Scrum...if they don't they'll be left behind. At Scrum Inc. we're addressing it in two ways. First, Jeff has completely re-invented the Certified Scrum Product Owner course, this one is based on legendary fighter pilot John Boyd's OODA loop. He's teaching it for just the second time in Boston at the end of May. And we've developed leadership workshops that focus directly on executive teams.
What's become really clear is that management no longer has the luxury of saying that Agile is for others. The science speaks pretty loudly, waterfall projects fail at such a greater rate than agile products, over and over again, that if businesses that don't make that switch aren't going to be around in the end. As Steve puts it, companies have to "change their culture, or they will die."